For charge point operators
Marketing tools built for charging networks.
Plan, launch, and measure campaigns across every channel you have, your app, your email, paid ads, retail, and offline. Works with your existing setup, with or without the charge4all marketplace.
Knowing a site is underused doesn't fill it.
Generic marketing platforms don't know what a charge point is. They can't target drivers by charging behavior, can't measure whether a campaign produced sessions or just impressions, and can't tell you which channel actually moved anything.
So most operators run campaigns by hand, guess at the split, and report on clicks because sessions are hard to attribute.
Build a campaign around behaviour.
Fill an underused site, shift demand off-peak, win back lapsed drivers, recover a ghost charger. The builder works from there: who to target, what to offer, and where it runs.
Write the offer once and the tool produces the right version for each channel — push, in-app card, search headline, social caption, and print formats — with character limits and aspect ratios handled.
Every channel you can reach a driver through
Your own app and email. Your social accounts. On-charger screens and QR stickers. Google, Meta, TikTok, Apple Search Ads, Waze, Spotify. Retail partners and offline placements.
Each one shows estimated reach, cost basis, and a fit score against the audience you've picked — so you're not guessing which channel suits which driver.
Driver profiles built from how they actually charge
Profiles come out of your own session data — commuters, corridor drivers, public-dependent drivers with no home charger, price-driven switchers, lapsed drivers, one-time visitors who never came back.
Each profile shows its size, its trend, which of your chargers it appears at, and which lever has worked on it before. Pick one and the campaign builder loads pre-targeted.
Operators see aggregates only. No individual driver records, and segments below 50 drivers aren't shown at all.
Set the rules once, let them run
If cost per session goes above your threshold for three days, pause the channel and tell someone.
If a site is over-pacing with two weeks left, slow it down. If predicted demand at one site exceeds capacity while a nearby one sits idle, suggest a shift.
Every automated action is logged with what triggered it, and every one can be undone.
Cost per session, not cost per click
Campaigns report against sessions at your chargers. A share of every audience is held back as a control group by default, so what's reported is lift over doing nothing rather than a number that would have happened anyway.
Offline is measured too, and measured honestly — unique codes per placement, geo holdouts, pre/post comparison against your own control sites, and supplier reach clearly labelled as declared rather than verified.
Budget agent
Set a budget and a goal; get a proposed split across channels, with reallocation as results come in.
Retail partnerships
Local businesses co-fund campaigns; a coffee offer that pays for your discount.
Offline marketplace
Browse and book flyers, panels, DOOH, radio, and events matched to your sites.
Approvals & versioning
Draft, review, approve, publish — with a check for overclaims before anything goes out.
How it works
Let's talk about your network.
A short call first — no demo, no deck. We'd rather understand what you're working with before showing you anything.
